“Not to be confused with publisher surveys or focus-group polling, user-research is a growing trend in the games industry. It’s a way for developers to craft smarter, more enjoyable titles based on raw data at an early stage, rather than relying on pure guesswork and assumptions.”
VG247 talks to Player Research about the much-misunderstood world of playtesting and user research.
“The purpose of playtesting is to help the designer make the game that’s inside their head,” McAllister explained. “So they have this great vision, and one of the problems is they’re too close to it, because after month or years on a game you start to not see some of the core issues because you’ve learned them.