THE BLOG

10
Oct

The Key to F2P Success: Know Your Player

Too many developers assume the fault of a game with poor monetisation rates lays squarely at the door of the title’s business model.

In reality, however, players may not be spending during play because of the game itself – a game they don’t understand, can’t use, and consistently delivers a poor experience in play.

PocketGamer cover our thoughts on F2P business models and player experience.

 

10
Oct

Monetisation is ‘Inseparable From The Player Experience’

Following Player Research Founder Graham’s talk at the Free-to-Play conference, Develop Online provides coverage of one of our core messages: monetisation cannot be achieved without a focus on the player experience, player understanding and game usability.

Read the article in full at Develop Online.