THE BLOG

14
Sep

How Pokémon Go Fails to Capture Learnability

The gaming press is unsurprisingly alight with comment on Pokémon Go, but interestingly also with huge numbers of guides and articles on how to actually play the game. Why does this big-budget mobile game need propping-up from how-to guides by the BBCWIREDTrustedReviewsThe GuardianVOXPolygon,RedditorsYoutubers, and many more? This article highlights a number of points where Niantic have broken or ignored many UX design principles for designing a game that is easy to learn and understand, that ultimately could be affecting Pokémon Go’s player experience.

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14
Sep

Spoiled for choice: The psychology of choice overload in games, and how to avoid it

TL;DR version:

  • Too much choice can lead to dissatisfaction with or avoidance of choices
  • Excessive choice should be particularly avoided with game and genre newcomers
  • Choice overload seems to start kicking in when there are more than 7 options to pick from
  • Experienced players may not suffer from choice overload, and having more choice could even be beneficial for them
  • Avoid choice overload by reducing the options available, or by otherwise easing the decision making process for newcomers
  • Dividing options into categories can also help improve choice satisfaction among players unfamiliar with the choice domain

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