Category: Uncategorized

21
Jul

Getting into #GamesUR

At Player Research we’re often asked “how can I get started in games user research?” – so we wrote a blog post to help!

Games user research is a hugely exciting and dynamic domain the the games industry, working to apply our deep understanding of player psychology to the process of video game development.

Continue Reading..

25
Dec

Player Research Games of the Year 2016

2016baubles

2016 has been a big year for Player Research. This is a run down of the games we’ve enjoyed playing most during the year.

Continue Reading..

14
Sep

Spoiled for choice: The psychology of choice overload in games, and how to avoid it

TL;DR version:

  • Too much choice can lead to dissatisfaction with or avoidance of choices
  • Excessive choice should be particularly avoided with game and genre newcomers
  • Choice overload seems to start kicking in when there are more than 7 options to pick from
  • Experienced players may not suffer from choice overload, and having more choice could even be beneficial for them
  • Avoid choice overload by reducing the options available, or by otherwise easing the decision making process for newcomers
  • Dividing options into categories can also help improve choice satisfaction among players unfamiliar with the choice domain

Continue Reading..