Where gaming instinct meets scientific insight

We do games user research. Delivering actionable insights into usability, UX, appeal and play, so that you can focus on the game.

What we do  Sign up to playtest

Our goal:

Inform creative & business decision-making through player-centric insight

Player Research is the premier games user research partner, empowering gamedev with meaningful insight from real players.

We contribute to games of all genres, all platforms, and all audiences, leveraging our expertise in player experience and research methodology toward the development of truly successful games.

In-the-lab, play-at-home, expert-led. We create and deliver bespoke research to get the player insights you need.

Realise your vision

Truly understand the player experience to inspire and iterate game design

Gain creative confidence

Use player insight to take creative risks and meaningfully innovate

Drive dev forwards

Validate your core design, align your creative vision, and eliminate barriers to fun

“Player Research has become an integral part of our beta game evaluation process. The cooperation allows us to significantly speed up the optimisation process, thus reducing the time to market.”

Marco Busse . European Games Group AG

Advancing Accessibility

We’ll help you collaborate with disabled players and learn from our expert accessibility team: empowering you to develop accessible and inclusive titles with confidence.

Read more about Advancing Accessibility

Trusted by the very best

CD Project Red
Square Enix
bE Haviour
505 Games
Bandai Namco
Paradox Interactive
Good Shepherd Entertainment
Curve Digital
Dontnod Entertainment
Games Group

A team of experts

From human-computer interaction to applied cognitive psychology, accessibility to neuroscience: our team are qualified experts in user research.

Meet the team

Contact us to talk about tailor-made research

Get in touch