What is Playtesting And Why Do Devs Screw It Up?

“Not to be confused with publisher surveys or focus-group polling, user-research is a growing trend in the games industry. It’s a way for developers to craft smarter, more enjoyable titles based on raw data at an early stage, rather than relying on pure guesswork and assumptions.”

VG247 talks to Player Research about the much-misunderstood world of playtesting and user research.

“The purpose of playtesting is to help the designer make the game that’s inside their head,” McAllister explained. “So they have this great vision, and one of the problems is they’re too close to it, because after month or years on a game you start to not see some of the core issues because you’ve learned them.

Read the article in full at VG247.


PocketGamer Mobile Mixer: Develop 2013

Player Researcher Seb Long joined the panel at the PocketGamer Mobile Mixer at Develop, alongside Unity’s Anthony Douglas, Remode’s Ella Romanos, consultants Gina Jackson and John Ozimek, and Applifier’s Oscar Clark. For full coverage of the event, read the article in full at PocketGamer.


“Player Reseach: Brighton Hot Startup” – Mashable

“Walk along the promenade in the autumn. Flocks of starlings fly around the dilapidated West Pier. Hunker down with a pint of beer into a window seat at the seafront Fortune of War pub, and wait for a wash of melancholy to suffuse into your soul.”

Mashable list Player Research among Brighton’s hottest startup companies. You can read the full list at Mashable.