Question: What is your studio doing to deliver better a player experience? More than ever, the end-user’s experience of commercial game titles is tantamount to a title’s critical and commercial success. Indie teams like Hipster Whale can compete with high-budget development teams in quality and mind-share – it is their player experience that sets titles apart from their peers rather than budget, IP or marketing spend. So what tools are your team using to ensure you deliver these experiences to players?
Recently, emphasis on telemetry-based variable-twiddling is often cited as ‘focusing on the player’, but it is becoming clear to many that analytics are an important part of the answer, but don’t offer the complete picture.
So what are you really doing to address the market’s new-found focus on experience, playability and accessibility? How have your development practices changed in order to accommodate player-centric design, focusing on usability, understandability, in delivering a polished player experience, and ensuring that your intended experience is realised by players?Continue Reading..