Diary studies are a research methodology that provides rich, meaningful data about how players interact with a game over a long period. Diary studies give players an opportunity to record their thoughts and feelings about an unfinished game in the moment. This diary tool gives the developers a truly nuanced and deep understanding of players’ motivations over time, their moment-to-moment reactions over weeks and even months, and unrivalled feedback on how best to improve the game from a player experience perspective. Despite these opportunities for insights that are far greater and more actionable than analytics or early access feedback alone, studios are rarely aware of diary studies, relying all too often on cold, impersonal metrics as the sole method of ‘understanding’ their players. Without the addition of qualitative data about how players feel to supplement analytics data about what they did, any ‘insight’ into players’ engagement, monetisation and retention risks being shallow, unfounded and potentially outright false.Continue Reading..