Find out more about Player Research, games user research, and player-centric game development.
Our picks for Game of the Year 2020Junior vs. Senior Games User Researchers
How can you recognise where you are on your career journey as a Games User Researcher?Should Players Buy Their Own UI?
Why does Animal Crossing force players to purchase UI improvements? What’s the resulting impact on the game’s UX?
Our picks for Game of the Year 2019, as well as our top 10 games of the decadeGames User Research Methodology Series: Usability Expert Analysis
An explanation of when and why Usability Expert Analyses are valuable in game developmentWhat Is Games ‘User Experience’ (UX) and How Does It Help?
UX’s diversity of phrases, processes and perspectives can be confusing — What does it do? Who is it for?
Our tips on how to become a Games User Researcher, along with some useful resourcesPerceiving without looking: Designing HUDs for peripheral vision
Look away from the action for the briefest moment and some games will punish you.Spoiled for choice: The psychology of choice overload in games, and how to avoid it
The psychological implications of giving players many options to pick from.
To get unbiased and honest feedback from invited members of the general public you’ll need to carefully consider their every sight, sound and smell during your playtests.How to build mobile games with people in mind
User experience design principles to help you build games people want to playUX game design insights from The Walking Dead: March to War
Working with Google Play to gather learnings from developers, we are sharing insights on the importance of great UX in game design.