10
Oct

The Key to F2P Success: Know Your Player

Too many developers assume the fault of a game with poor monetisation rates lays squarely at the door of the title’s business model.

In reality, however, players may not be spending during play because of the game itself – a game they don’t understand, can’t use, and consistently delivers a poor experience in play.

PocketGamer cover our thoughts on F2P business models and player experience.