What we do

We want the world to experience brilliant games; ones full of adventure, surprise and intrigue – the ones you can’t put down, and those you talk about for days. Across the world, we partner with developers and publishers to realise their creative visions by providing meaningful insight into how real players experience.

The difference we make

The right research at the right time

We work with you and your schedules to ensure we’re doing the right research at the right time.

Insight to action

We help you get from insight to action quickly with prioritised findings.

Understand real players

Understand how players experience your game, long before launch.

Our process document

Player feedback has a time and a place. Our suite of approaches is fine-tuned to deliver the insight you need, right when you need it. We’ll help you choose the approach (top) that offers the richest insight (pink) for your development stage (bottom) and risk area (left).

“Their meticulous, fact-based approach to the science of user testing is driven by an impressive academic background, and results in the most accurate player observation and behaviour interpretation I have ever seen.”

Jean-Maxime Moris . DONTNOD Entertainment

State of the art playtest labs

Our purpose-built facilities host thousands of playtesters every year. Secure, comfortable, and unbiasing environments that unlock players’ true impressions of your work-in-progress title.


‘Small lab’ sessions ensure players get to the fun.

‘Large lab’ sessions capture the experience of play.


Our playtest labs are fully accessible, and equipped with broadcast-grade recording, compositing and streaming technology.

Your team never misses a beat, whether they’re observing sessions live in our observation suite, or securely streaming playtests from anywhere in the world.

When (and how) we can get involved

We partner with you throughout the dev process to generate and deliver the player insights you need.


Validate your concepts and inspire your early design process by building upon our detailed understanding of what makes amazing experiences. Understand trends in your target audience’s experiences, play habits and frustrations, and extract the learnings from competitors’ UX, in order to design a game that builds on the best.

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Find real issues experienced by real players in your design, UI, narrative, and beyond, then use our know-how to help understand and address them. Our labs are second-to-none for user testing of all kinds, including PC, console, mobile, and VR.

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Supporting your game after launch to ensure ongoing engagement. Upgrade your analytics and add meaning to your live-ops data to diagnose and act on issues your players are facing.

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UX Strategy & Training

Robust insights to inform your long term strategy. Our consultancy and training can level-up your approach to player-centric development.

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Advancing Accessibility

Enhance the accessibility of your games and realise inclusive experiences, designed with all of your players in mind.

Develop accessibility awareness in your gamedev and design teams, building accessibility strategies for your projects. Research with disabled players and collaborate with expert accessibility consultants. Craft accessible content to create, evaluate and market your games to a wider audience.

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Do you want to be part of the team?

Careers at Player Research