How we get involved
Find real issues experienced by real players in design, UI, narrative, and beyond, then use our knowledge to help you understand and address them. Our playtesting premises are second-to-none for testing of all kinds, including PC, console, mobile, and VR.
Use our large lab facilities to get quantitatively meaningful sample sizes, allowing us to address your questions about players' attitudes, opinions, and emotions.
Observe player behaviour in detail, with a focus on usability, learnability and understandability.
Usability Expert Analysis
Our experienced researchers employ their knowledge of game usability and psychology to identify issues that are likely to impact players.
Detailed exploration of understand and engage with storylines in narrative-driven games. Our approaches allow rich feedback using very early assets, including narrative from scripts, storyboards, and pre-vis cutscenes.
“Player Research has always provided Paradox solid, grounded research. They have been flexible, accurate, quick to understand our games, all while giving good suggestions and producing useful visualizations – making them a valued partner.”
Henrik Edlund, Paradox Interactive
Why does Animal Crossing force players to purchase UI improvements? What’s the resulting impact on the game’s UX?2019 Games of the Year and Games of the Decade
Our picks for Game of the Year 2019, as well as our top 10 games of the decadeGames User Research Methodology Series: Usability Expert Analysis
An explanation of when and why Usability Expert Analyses are valuable in game development